announced the acquisition of a company to help boost its in-play markets and machine-learning models to create new opportunities for users.
DraftKings yesterday announced the acquisition of Simplebet, a leading sports betting provider of in-game microbetting content and pricing. The transaction has been approved by the board of directors of each DraftKings and Simplebet.
“Live betting represents an area for potential growth for online sports betting, and the proposed acquisition would allow DraftKings to leverage Simplebet’s proprietary technology to create an in-play wagering experience that moves at the speed of sports,” said Corey Gottlieb, DraftKings Chief Product Officer, in a release. “And while we continue to elevate our product offering in this space, we…